Video Marketing Services Company In India
With sound, images, music and other engaging elements, video marketing has all the bells and whistles to attract viewers. It’s projected that adults will spend 80 minutes per day watching digital video by 2023.
Marketers need to take note of this if they want to develop their video marketing strategy on social media.
Luckily, there are many ways video can be used in social media marketing. We’re not limited to TV-style ads or perfectly polished educational videos. With the introduction of live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world.
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6 steps to a successful social media video marketing strategy
Set goals for video marketing
At the beginning of any new marketing strategy, there’s a need to set goals. What do you want your videos to accomplish?
Decide on your platform(s)
Every major social media platform has its own form of video, so there is plenty of real estate to incorporate it into your strategy.
Select your video types
Determining the type of video that works best for your brand is an important step in your marketing strategy. Not all videos are made the same and that’s okay–what is most important is that they support your key goals.
Know what post-production entails
Some videos will only need light edits post production. For example, if you host a Facebook Live, the video is published immediately after it ends. You’ll be able to edit the caption and title but not much else.
Schedule and promote the videos
Now that you have the completed video, it’s time to schedule and promote it. Some management platforms like Sprout offer publishing options for videos.
Understand and analyze metrics
The last step in any strategy is the most important of them all: analyzing it. You won’t know how a video performs unless you take a look at the statistics associated with it. What are the view counts?